Top 5 Keto-friendly brands in Europe

Keto in Europe has changed quite a bit since we first wrote this article back in 2019. There are more products to choose from, more information available and, thankfully, finding something low in carbohydrates no longer feels quite so much like a treasure hunt.

Our own view on keto has evolved too.

A ketogenic diet is a very-low-carbohydrate, higher-fat way of eating designed to put the body into a state of ketosis. It can be a useful approach for some people and is also used therapeutically in specific clinical settings under professional supervision. But that doesn’t mean everyone needs to eat keto — or that choosing keto means committing to it forever.

So, who is keto actually for?

There isn’t one answer. Some people follow a ketogenic diet for a specific reason, some prefer eating very low carb, and others use a period of carbohydrate restriction as a way to become more aware of what they’re eating.

At Funky Fat Foods, we like that last idea in particular. A shorter period of eating very low carb can create an opportunity to look more closely at things like added sugars, ingredient choices and how different amounts and sources of carbohydrates fit into your own routine. From there, you can work out what feels realistic for you.

Think of it as a learning curve rather than a dietary personality.

Keto isn’t for everyone, and it doesn’t have to be. What matters more is finding a way of eating that suits your individual needs, preferences and lifestyle. If you’re considering keto for a specific health or medical reason, that conversation belongs with an appropriately qualified healthcare professional.

And if keto or low carb does fit your approach? Europe now has some pretty great brands making that considerably easier — and tastier.

So, consider this the updated version of our original keto crush list.

Hunter & Gather

UK-based Hunter & Gather has grown considerably since this article first went live. Their range now includes everything from avocado and olive oil mayonnaise to MCT oils, collagen, ghee, avocado oil and other everyday cupboard staples.

They’re a particularly interesting one if you’re looking for simple swaps that can fit into a keto or lower-carb kitchen without making every meal feel like a specialist diet recipe.

And yes, the avocado oil mayonnaise is still very much part of the story.

The Friendly

If you remember the original version of this article, you might remember this Swedish company as Friendly Fat Company. Today, you’ll find them as The Friendly, with a wider range of snacks and supplements.

MCT is still part of the range, including their C8 MCT powder made with acacia fibre. It has a neutral flavour and can easily be mixed into coffee, smoothies or shakes.

We obviously have a bit of a soft spot for the MCT-and-acacia-fibre combination. You may have noticed something similar appearing in our own chocolate.

Ghee Easy

Representing the Netherlands, Ghee Easy is still doing exactly what the name suggests: making ghee easy.

Their current collection includes Natural Ghee, Goat Ghee, Rosemary Ghee and a Coconut Ghee Blend. Ghee is clarified butter and is a versatile option for cooking, baking and frying.

Simple product, plenty of possibilities. We can appreciate that.

Simply Keto

Simply Keto is still flying the keto flag in Germany, with a webshop dedicated to making low-carb and ketogenic food easier to find.

For anyone following keto in Germany — or simply looking for products that fit a lower-carbohydrate approach — it remains a useful name to know.

One thing that definitely hasn’t changed since 2019: browsing a shop full of keto-friendly products can turn into adding considerably more things to your basket than originally planned.

Funky Fat Foods

And obviously, we’re not leaving ourselves off the list.

Funky Fat has changed quite a bit since 2019 too. What started with chocolate made for the keto and low-carb community has grown into something broader: really good chocolate and snacks made with carefully chosen ingredients, no added sugar and plenty of attention to what actually makes a treat worth eating.

Our Funky Fat Chocs are made with MCT oil powder from coconuts and contain no added sugars. Depending on the flavour, you’ll find dark, milk-style and white chocolate options, plus favourites like hazelnut and coconut.

They can fit into a lower-carb approach, but you definitely don’t need to be keto to eat them. That’s probably one of the biggest differences between Funky Fat in 2019 and Funky Fat today.

Keto has changed. So have we.

Back in 2019, keto was at the centre of everything we were doing. Today, we look at it as one possible approach among many.

For some people, keto can provide a useful structure. For others, simply reducing added sugars, paying more attention to ingredients or experimenting with how many carbohydrates work for them may be a better fit.

You can learn something from keto without deciding that carbohydrates are permanently off the menu.

Food doesn’t need to come with an identity attached to it. Keto, low carb or neither — we’re much more interested in making better choices easier and making sure the chocolate still tastes like chocolate.

Some priorities haven’t changed since 2019.